Aerin Lauder, founder and creative director, AERIN, created the Fall 2013 color cosmetics collection, New York City Color ($70), to focus on her hometown, and offer a sense of Manhattan to all who wear it. As the centerpiece of the collection, the AERIN Fall Color Palette plays with contrast and soft hues to highlight both the refined elegance of the Upper East Side and the laid-back ease of Soho. Three eye shadows mix and match to create a variety of looks. A wash of Soft Beige adds a blush of cheek color. For an added dimension of drama, the Kajal Eyeliner ($28) in inky black Skyline, defines the inner lids in one easy fluid stroke, or can be softly smudged on the outer lids for a more intense look. And when it comes to lipglosss, neutral shades Morning Light and City Rose add soft femininity, while deeper hues Evening Light and Bohemian make a bolder statement. Two new shades of AERIN Lipstick reflect the dichotomy of the city. Madison is a modern take on a nude lip–strong, yet subtle. In striking contrast, Mercer resonates in deep merlot, adding easy drama to any fall look. Lip products are $30 apiece.

More info: www.aerin.com; www.estéelauder.com